PRIVATE CAPITAL GROUP
Building and Operating a Diverse Global Investment Ecosystem
Permanently private. Operator-led. Long-term—deploying proprietary capital across public equities, real estate, hospitality, technology and related operating companies.
OKSENHOLT CAPITAL
Oksenholt Capital together with its affiliates is a multi-generational Real Estate acquisition, development, management & investment firm. It’s asset management arm, Oksenholt Capital Group, guides a diverse portfolio of companies encompassing vertically integrated Real Estate, Hospitality, Media, Technology and Native Retail.
Oksenholt Capital together with its affiliated businesses directly employ more than 500 people and through our operating partners we indirectly employ many more.
Permanently Private. Operator-Led. Long-Term.
Oksenholt Capital is a privately owned investment firm, together with its affiliates, deploying proprietary capital across public equities, real estate, hospitality, and operating companies.
The firm is 100% privately held, with no outside investors, no private equity capital, and no structural dependence on external financing. Capital is deployed with a long-term horizon, an operator’s mindset, and a disciplined approach to risk.
Independence by Design
Oksenholt Capital and its subsidiaries and affiliates operate with full financial independence:
No outside investors at the firm or platform level
No outside debt on operating companies
Low-leverage, non-recourse financing used selectively in real estate
Permanent capital aligned solely with ownership objectives
This structure enables patient decision-making, flexibility across market cycles, and execution unconstrained by external timelines.
Investment Platforms
Public Equities
Oksenholt Capital and its affiliates manage a sizable portfolio of public equity investments which have been allocated to businesses with durable fundamentals, strong leadership, and long-term value creation potential.
The firm emphasizes disciplined research, downside protection, and compounding over short-term market outcomes.
Real Estate
The firm invests through direct ownership and affiliated platforms across select real estate sectors. Focus areas include assets supported by strong demand fundamentals and operational resilience which has led to a sizable cash-flow positive real estate portfolio that continues to compound and grow each year.
Leverage, when employed, is conservative and non-recourse.
Hospitality & Consumer Brands
Hospitality is a core competency of Oksenholt Capital and its affiliates.
Through Meredith Hospitality, Secret Sauce Brands, and related platforms, the firm owns and develops a diversified hospitality and consumer brand portfolio that includes:
Health and racquet clubs
Restaurants
Resorts and destination properties
Lodging
Our Hospitality Companies have been recognized as six-time Inc. 5000 honorees, reflecting sustained growth and operational excellence.
SecretSauceBrands.com serves as the firm’s brand development and investment incubation platform, focused on scalable concepts and best in class brands built around experience, loyalty, and long-term relevance. It is also managed by best-in-class executives and deal partners.
Operating Companies
Through One Oak Companies, Oksenholt Capital and its affiliates own and operate businesses across:
Technology
Staffing
Finance
These investments reflect an operator-first philosophy and a focus on durable business models. Our technology platform led by our co-founder gives us a competitive advantage across all our hospitality investments.
Vacation Rental Platform
Through wholly owned and affiliated entities, Oksenholt Capital is the largest private investor in vacation rental assets in North America.
The firm has completed the largest total transaction value and realized exit in the vacation rental sector executed without outside debt or private equity involvement, demonstrating the scalability of its operating model and conservative capital structure.
Ownership has included both active control positions and passive, non-control interests, structured for alignment and long-term value creation.
Founder
Oksenholt Capital was founded by Jon Oksenholt, an investor and operator with decades of experience building, acquiring, and scaling businesses across hospitality, real estate, public markets, and operating companies.
His approach emphasizes disciplined capital allocation, operational execution, and long-term ownership.
Philosophy
Permanent, proprietary capital
100% private ownership
Operator-led investing
Conservative leverage and risk management
Long-term value over short-term outcomes